These tips will help the success of your project while it is on GreenFunder and afterwards.
Enchant us. Guy Kawasaki, Apple's marketing champ, calls the response to an amazing product "enchantment". How is your project unique and special? Why should we love it? Tell your story. Show us. Get personal. How does your project benefit us and the world? Help us all experience your enthusiasm and vision.
Give us great rewards. Show how we can personally benefit and change the world at the same time. Give us something to tell our friends about. Add a photo and give us a shopping experience.
Get face to face. Start with friends and family, then reach out to alumni groups, local and online clubs, professional associations, your church. Speak to groups. Show a power point. Listen to what people say about your project. Learn. Improve your message. Don't expect us to ante up the first time. It has to sink in. Give it to us in as many forms as possible and then remind us.
Gather a great team. Two voices are better then one. How about an organization who believes in your cause? Tell them about our project and educate them on the sharing tools for your campaign. Having more people involved means more advocates, more credibility, and more exposure to potential funders. You can still have a successful campaign going at it alone, but it's great to have some help.
Get in the news. Weekly and daily newspapers, community calendars, blogs and e-zines, association websites and newsletters, and more. You have a great story. Build personal relationships with writers. Put out well-written press releases with lots of attached visuals and, as your story develops, put out more press releases.
Make us your advocates. Keep your funders up-to-date and excited. Show us how we've been right to support you. Tell us about your successes - new funding, new partners, new ideas - so that we have something new and exciting to tell our friends. And maybe we'll fund more.
Make it easy for us to spread the word. Tell a great story, offer great rewards, get published and grow support. Tell us what's happening so we can tell our friends. Keep it brief, clear, simple, and when possible, visual. Use networking tools - Facebook, Twitter, LinkedIn, YouTube, SlideShare, and more - so we don't have to work at it.
